Helping healthcare innovation grow.
We help healthcare and wellness startups and growth-stage businesses strengthen investability, build commercial capabilities and accelerate growth.
Research-led strategy. Hands-on commercial support.
Stronger foundations. Greater commercial potential.
Across prevention, longevity, life sciences, medtech and digital health.
Strengthen investability
Clarify your investment proposition, substantiate the opportunity and communicate your business with confidence.
- Investment readiness and raise strategy
- Investor narratives and presentation materials
- Investor targeting, relations and communications
Build commercial capabilities
Strengthen the strategy, tools and processes that turn innovation into a compelling commercial proposition.
- Market research, customer insight and positioning
- Go-to-market strategy, marketing and sales materials
- CRM, pipeline development and commercial workflows
Accelerate commercial growth
Create and pursue opportunities with customers, partners and new markets.
- Business development and targeted outreach
- Strategic partnerships and market entry
- Ongoing marketing and communications
Insight into action.
We combine research and commercial insight with practical execution, working alongside your team to turn priorities into progress.
- 01
Understand
We research your market, customers, competitors and commercial opportunities.
- 02
Prioritise
We turn that insight into a focused strategy, clear positioning and practical priorities.
- 03
Execute
We work alongside your team to deliver - from communications and outreach to partnerships and commercial development.
Experienced people. Forward-thinking execution.
We're JC Fantechi and Martin Kubu. We bring international experience in business development, marketing and communications, with a strong track record across healthcare, life sciences and medtech.
Through Vita Network, we work directly with founders and leadership teams to strengthen investability, build commercial capabilities and accelerate growth. Our approach combines experienced commercial judgement with the practical application of advanced AI tools - helping us research opportunities, develop strategies and move into action faster.
JC Fantechi
JC's experience spans business development, marketing and communications across London, Stockholm, Milan and New York. A former Business Development Director at BBDO, his healthcare work includes GE Healthcare Life Sciences, Beckman Coulter and Merck.
At Vita, he focuses on commercial development, investor readiness, strategic partnerships and communications, combining international market experience with applied AI capabilities.
Martin Kubu
Martin brings extensive experience in international business development, marketing and communications, including leadership as CEO of BBDO Nordics and Publicis Sweden. His healthcare and medtech experience includes advising AstraZeneca, Mölnlycke, Essity and SHL Medical.
At Vita, he focuses on strategic positioning, investor readiness and partnerships, helping healthcare innovators translate complex propositions into clear commercial opportunities.
We use AI to support research, sharpen targeting and streamline content and commercial workflows. Together with hands-on senior involvement, this helps our clients move from insight to execution faster, with clear priorities and a focus on measurable commercial progress.
Support shaped around your priorities.
From a specific challenge to an ongoing commercial partnership, we shape our involvement around what your business needs.
Focused assessment
Understand your position, identify gaps and establish practical priorities.
Defined project
Address a specific strategic or commercial challenge, with a clear scope and agreed deliverables.
Ongoing partnership
Add experienced, hands-on support to your team across commercial development, communications and investor readiness.
Preparing for investment?
Start with VITA Score for a structured assessment of your investor readiness and practical priorities for improvement.
VITA Score
Structured investor-readiness evaluation with score, red flags and prioritised actions.
Explore VITA ScoreVITA Build
Refine investor narrative, strategy, positioning and deck, with bi-weekly working sessions.
VITA Partner
Everything in Build, plus hands-on deck creation, investor targeting and senior advisory.
VITA Invest
Senior advisory, investor introductions and hands-on support through close.
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What would move your business forward?
Whether you're preparing for investment, strengthening your commercial approach or entering new markets, let's discuss where Vita can help.